Author
Nathaniel S Borenstein,John Ferguson,Jerry Hall,Carlyn Lowery,Rich Mintz,Darren New,Beverly Parenti,Marshall Rose,Einar Stefferud,lee Stein,Carey Storm,Ed Vielmetti,Marc Weiser,Pierre-R Wolff
Abstract
Unlike many would-be players in the field of Internet commerce, First Virtual (tm) chose to announce its payment system only after it was fully operational and to operate it initially with relatively little publicity hype, while learning from the experience of its use. In its first year of operation, it has experienced exponential growth, and the company has gained substantial experience with and insight into the nature of Internet Commerce. In this paper, the First Virtual team discusses the lessons we have learned from a year's experience with the actual operation of an Internet commerce system, and the prospects for the future.