Simulating sellers in online exchanges
Author
Subhajyoti Bandyopadhyay, Jackie Rees, John M. Barron
Tech report number
CERIAS TR 2005-118
Abstract
Business-to-business (B2B) exchanges are expected to bring about lower prices for buyers through reverse auctions.
Analysis of such settings for seller pricing behavior often points to mixed-strategy equilibria. In real life, it is plausible that
managers learn this complex ideal behavior over time. We modeled the two-seller game in a synthetic environment, where two
agents use a reinforcement learning (RL) algorithm to change their pricing strategy over time. We find that the agents do indeed
converge towards the theoretical Nash equilibrium. The results are promising enough to consider the use of artificial learning
mechanisms in electronic marketplace transactions.
Key alpha
B2B marketplaces; Reinforcement learning; Experimental economics; Game theory; Mixed-strategy equilibrium
School
Purdue University and University of Florida
Publication Date
2005-01-01
Copyright
2004 Elsevier B.V.
Keywords
B2B marketplaces; Reinforcement learning; Experimental economics; Game theory; Mixed-strategy equilibrium