The Center for Education and Research in Information Assurance and Security (CERIAS)

The Center for Education and Research in
Information Assurance and Security (CERIAS)

Simulating sellers in online exchanges

Author

Subhajyoti Bandyopadhyay, Jackie Rees, John M. Barron

Tech report number

CERIAS TR 2005-118

Entry type

article

Abstract

Business-to-business (B2B) exchanges are expected to bring about lower prices for buyers through reverse auctions. Analysis of such settings for seller pricing behavior often points to mixed-strategy equilibria. In real life, it is plausible that managers learn this complex ideal behavior over time. We modeled the two-seller game in a synthetic environment, where two agents use a reinforcement learning (RL) algorithm to change their pricing strategy over time. We find that the agents do indeed converge towards the theoretical Nash equilibrium. The results are promising enough to consider the use of artificial learning mechanisms in electronic marketplace transactions.

Date

2005

Key alpha

B2B marketplaces; Reinforcement learning; Experimental economics; Game theory; Mixed-strategy equilibrium

Publisher

Elsevier B.V.

School

Purdue University and University of Florida

Publication Date

2005-01-01

Copyright

2004 Elsevier B.V.

Keywords

B2B marketplaces; Reinforcement learning; Experimental economics; Game theory; Mixed-strategy equilibrium

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