Author
Salvo, Michael; Zoetewey, Meredith W.; Agena, Kate
Abstract
Braun Corporation's home-grown documentation processes served the organization well for its first 50 years as it grew from a local to a nationally-competitive producer of mobility and accessibility products. Now poised to become a global leader in its field, this corporation found its efforts hampered by ineffective and outdated documentation practices, which were hurting the company's competitive advantage. This article describes Braun Corporation's curious mixture of global reach and local isolation. By bringing in a technical communicator with expertise in user-centered design, Braun has begun reforming its formerly exhaustive documentation and communication practices.
While technical communicators have incorporated a variety of strategies to develop user-centered and task-based documentation, less attention has been placed on changing the cultures of these organizations. The case presented here represents a shift from establishing documentation procedures to critically assessing and reforming existing procedures for the global workplace, describing the shift from ineffective and exhaustive processes to effective processes with defined goals and measurable outcomes. The article concludes with an inventory for determining whether other organizations are over-documenting processes and products, and offers suggestions for creating better documentation procedures.
