Matthew Hashim - Purdue University
Students: Spring 2025, unless noted otherwise, sessions will be virtual on Zoom.
Nudging the Digital Pirate: Behavioral Issues in the Piracy Context
Dec 01, 2010
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Abstract
Piracy is a significant source of concern facing software developers, music labels, and movie production companies. Firms continue to invest in digital rights management technologies to thwart piracy, but their efforts are quickly defeated by hackers and pirates. In the context of piracy, we observe a surprising phenomenon: pirates may often choose to purchase the digital good after pirating it. This is quite interesting given the minimal risk of being caught. Since piracy is often considered a victimless crime, we theorize that moral obligation may mediate other constructs from the theory of planned behavior. We believe this is a consequence of the desire for an individual to rationalize unethical behavior, especially when the crime is victimless. We also identify under what circumstances an individual might be susceptible to exogenous nudging from a software company. Salient constructs under initial purchase and piracy conversion intentions are compared to document under which situations they become relevant to the potential pirate.About the Speaker

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